Vampire-Inspired Products Are Booming

As the "Twilight" film series begins its seventh season in cinemas, the vampire trend is not slowing down. Hot Topic Inc. is experiencing a boom in merchandise related to the film despite a slow economy. The company's executives believe that the company's success in the third quarter of 2013 to licensed products and the movie. The movie's popularity has given rise to quite a variety of merchandise from t-shirts and buttons to stationary and posters. Movie-related merch is also selling well on CafePress which allows direct sales to consumers of a wide variety of tee-shirts and buttons as well as other merchandise. The "Twilight" soundtrack album also topped the music charts for its first week, indicating that the film has already been a hit and is driving interest in related music releases.





Twihards are a subculture which was born out of the Twilight phenomenon. This group, often referred to as the Twilight Renaissance, consists of Millenials and younger Zillenials who identify with Bella Swan or the other members of the Cullen family. The Twilight style can be seen in fashion trends that range from ironic fanfare, like the Vampire Love bag above, to all-out Bella Swan or Edward Cullen cosplay. It's a look that could be best described as part 90s nostalgia, part teenage goth and a pure adoration of the characters in the films.





One of the more unique  twilight merch  items are made of plaster that resembles the stars of the main cast. Each character is displayed on a different colored background. They're priced at $11 per package of 8. They're available for purchase at several online stores.





The New Moon Fan Pack by Nordstrom is another Twilight merchandise product that's both bizarre and useful. The collection includes the Luna Twilight-themed makeup line, a Bella Swan and Edward Cullen ring replica as well as a pair movie-themed sunglasses, and a poster guaranteed to please any fan.





Several companies have tried to profit from the success of the movies by releasing licensed merchandise from Twilight which includes food items and cosmetics products. Nordstrom has three different Twilight makeup palettes that each match the colour of a specific character. The palettes contain a lip gloss, lipstick as well as eyeshadow.





Burger King tried to capitalize on the popularity of Twilight, offering the limited edition bk Burger shot value meal. It included a New Moon themed shirt, two exclusive Twilight shirts, and a Twilight tattoo. This was a clear attempt to lure in teens and young adults who were too young to have seen the original films.





Novel Novice is a jewelry store that sells bracelets, necklaces, and earrings featuring a subtle Twilight motif. For example the store's bracelets have two crystals and the wolf charm, as a reminder of the famous accessory that Bella was seen wearing in Eclipse. This is an excellent place to find interesting and affordable gifts for true twihards.